Craftsmanship: In Pursuit of Excellence

North Campus, Guangdong University of Foreign Studies, Guangzhou, November 24th 2017: Setting its sight on "Craftsmanship", the final round of 2017 "FLTRPCup" National Business English Practice Contest was held in Yunshan Hall. 14 teams from 7 competition divisions across the country along with the host team in GDUFS gathered together to competed for the final win. HuKnows Team from GDUFS won the first prize. LI Yunming, Deputy Secretary of the CPC Committee of GDUFS, XU Jianzhong, Editor-in-chief of FLTRP were attended and gave speeches.  

In their opening speeches,  LI  Yunming and XU Jianzhong respectively expounded the connotation of "craftsmanship", and highly praised the spirit of the teams, hoping they would be successful businessmen in the future. And then it was time for the teams to introduce themselves effectively – when they dazzled with witty remarks and wrapped them up with a hint of seriousness. After viewing these distinctive introductions, the audiences thirsted for the formal presentation of each team.

Group Photo

The next session kicked off with Team A: HuKnows from GDUFS. They chose Zuzuche, a car rental company, as their theme. Aiming to improve its service quality, Team A invented another system named Zule, which had an advantage of collecting users' information. In the Q&A section, one of the members had difficulties in answering a question. However, another teammate's timely response defused the tension. The judge Mr. Jarek Barc said: "You saved him."

Team B — iLIFO — from Beijing Forestry University, seized people's attention fleetly with their native-like English. They concentrated on the driving force of technology in B2C market, bringing up the latest and humanized product of Beijing Oriental Electronics.  Team C, SUIBE Express, from Shanghai University of International Business and Economics, gave people a wonderful business proposal about their local brand Warrior. Like a real business team, they intensively analyzed the pros and cons about Warrior and put forward some practical suggestions.

The impressive presentation

After three short but profound presentations, the Dance Team gave a spectacular performance named Xinglu, which totally refreshed the audience and helped shift their attention back to the competition.

Team D, Pathfinders from Xi' an International Studies University, introduced Hannan Guqin Development Center. Their astonishing presentation enabled the audience to have a deeper understanding of Guqin and the company' s exquisite craftsmanship. In the Q&A section, the judge raised a question as to whether the manufacturing of Guqin will impact the environment. Pathfinders proposed a solution of making Guqin with new material like carbon fiber.

Blue Bird from University of International Business and Economics introduced the Beijing Enamel Factory, who has been making Cloisonné for more than 61 years. They found an ingenious way to help time-honored brands survive in today’s competitive market. Then Team F, SUFE MARSA from Shanghai University of Finance and Economics revealed details about the CRH train.

Before the final results were unveiled, the Folk Music Troop performed a magnificent show called a Moonlit Flowery Night on the Spring Rive, after which Mr. Jarek Barc delivered a brief speech about “Say no to just so so” while Mr. LV Shunjing gave a fair comment on the performance of the participants. The Champion belonged to SUIBE Express from Shanghai University of International Business and Economic.

SUIBE Express was the champion