Singles' Day, Double Wins

The Double 12 Day (12.12) is around the corner; have you already added your favourite items to your shopping cart? Do you think this situation is very familiar? Yes, almost one month ago, there was another shopping feast — the Double 11 Day (11.11, which is also called the Singles’ Day) — when people have snatched mountains of bargains.

Such high trade volume seemed to make Alibaba the greatest winner.

By 12 AM on November 11^th 2017, the sales of Alibaba jumped up to 168,200,000 Yuan within just one day, much higher than last year, breaking the record. Wow, it is too much money to hold in Jack Ma’s wallet — do you think in this way? — then you are just partly correct.

Although Jack Ma did earn considerable money, he is not the only beneficiary. If considering Jack Ma and the others (sellers, customers, delivery drivers…) as two parts, you will find they are both winners — not only in material but also in spirit.

Jack Ma at the forum

At the 2017 World Economic Forum held in Davos, Jack Ma said: “Our philosophy is to empower others to sell, empower others to serve, and to make sure the other people are more powerful than us.” Just as what he indicated, Alibaba provides a fabulous platform for countless sellers, who can be your friends, parents, colleagues, benefiting more or less on the Double Eleven this year.

If there is a sale, then there is a delivery man on the road. You might not know the spectacular scene of parcels piling highly on 11.11 last year at GDUFS, but you have probably seen students carrying several boxes. It does suggest that express men are able to earn more money at least on that day.

The delivery driver

What about the customers? What did they reap? Apparently, snacks, books, and clothes… everything they dream for can be achieved. Accompanying the items is delight. They seemed really excited and joyful during this time, especially when opening the express boxes agitato. Their infectious laughter brightened the whole surroundings. Besides, as it was also Singles’ Day, some cafes held single parties where people immersed themselves in an enjoyable atmosphere and maybe said goodbye to being single. Also, some couples seized the chance to pour out their affection to each other.

A sweet couple

The Double 11 Day this year has made history, while the Double 12 Day is waiting for you. May you enjoy and be the winner!